A high-end furniture company requested geospatial analysis to identify the most profitable Australian postcodes and local government areas (LGA) to establish a furniture showroom. As a luxury brand, the company’s target market is high-income, high-wealth households which have the greatest propensity to spend on premium goods. The client requested that Foresight provide factor modelling as well as geographical analysis that identifies the national and state distribution of this target market.

Picture1-1 Case study: Geospatial analysis based on consumer demand factors and demographics

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